VMPL
Jaipur (Rajasthan) [India], December 11: Aroovaa Natural Mineral Water, India’s emerging premium hydration brand with strong roots in the pristine Himalayan reserves of Uttarakhand, proudly announces its official launch in the Pink City. With a mission to redefine the standards of healthy hydration, Aroovaa brings to Jaipur a product that is fundamentally different from regular packaged drinking water–crafted by nature, enriched with essential minerals, and designed for a healthier, more mindful lifestyle.
Unlike most packaged drinking water available in the market, which undergoes RO purification that often strips water of its natural mineral content, Aroovaa is sourced from naturally mineral-rich aquifers and carefully bottled to preserve its natural integrity. It maintains a balanced composition of vital minerals such as calcium, magnesium, potassium, sodium, bicarbonates, sulfates, chlorides, and naturally occurring silica–minerals known to support bone strength, muscle function, hydration efficiency, digestion, and overall wellbeing. Its naturally optimal pH further helps support the body’s internal balance while promoting long-term health benefits.
Speaking on the quality and mineral effectiveness of the water, Mr. Rahul Arora, Founder, Aroovaa Natural Mineral Water, shared:
“At Aroovaa, our purpose has always been to deliver water in its purest and most beneficial form. Every mineral present in our water comes naturally from the source and plays a direct role in supporting the body’s daily functions–from muscle recovery and digestion to superior hydration and endurance. This is not engineered water; this is nature’s own formulation, preserved with care and responsibility.”
The Aroovaa story began with a simple belief: water should nourish, not just quench thirst. Built on this philosophy, the brand stands firmly for wellness, sustainability, and transparency. With responsible sourcing from Uttarakhand’s protected natural reserves and a commitment to eco-conscious practices, Aroovaa represents far more than packaged water–it reflects a lifestyle choice for individuals and institutions that prioritize quality and conscious consumption.
Commenting on the brand’s national vision and the strategic importance of Rajasthan, the Promoters of Aroovaa — Mr. Prateek Verma and Mr. Sudhanshu Panda — said:
“Our vision for Aroovaa is truly PAN-India. Rajasthan holds special importance for us–not only because of its scale and economic growth, but also due to its position as one of India’s most prominent tourism and hospitality hubs. Jaipur, in particular, sets the stage for our HORECA-driven expansion. We see Aroovaa becoming the preferred natural mineral water partner for hotels, restaurants, cafes, luxury resorts, wellness centers, and premium institutions across the state and beyond.”
They further added that the brand’s growth in Rajasthan will follow a sustainable, structured, and quality-first expansion model, aligned with the evolving expectations of modern Indian consumers and the rapidly expanding premium hospitality ecosystem.
With its launch in Jaipur, Aroovaa Natural Mineral Water arrives with a clear promise: to deliver hydration that is pure, natural, and genuinely beneficial. As the brand strengthens its footprint in Rajasthan, it continues its journey toward becoming one of India’s most trusted natural mineral water brands–elevating the standard of hydration across both households and the hospitality industry, one bottle at a time.
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